Robert Norcross

Robert Norcross is the Founder & CEO of Web Centre. Robert started Web Centre as a freshman in college, at the young age of 19. For him the goal has always been the same: to design great websites and give great customer service. His blog posts are written to keep both current and potential clients informed about important industry knowledge for their businesses.

Top 3 Website Optimizations for SEO & Google Ranking You Can Make Today

Quick changes to your website can have a dramatic effect on your Google ranking – if you know what to look for. We have identified 3 big factors as to why businesses don’t rank as highly as they could be in Google. With these few simple changes to your website, you can grow your business …

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Why You Should Respond to Online Reviews & Why “Google My Business” Is So Important

You’re going out to eat. You’re going to a movie. You’re looking for a new lawn mower. Whatever you’re doing as a consumer, you’re looking at reviews online. You’re looking up: who does web design the best, which restaurant is best, which pizza place is best, which donut shop should I pick up these donuts …

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What are directory websites and why should my business be listed on them?

Directory websites are sites on the internet that categorize and index businesses and list them on their website. They are essentially review or business listing websites. Common sites include: Yelp, YellowPages, Facebook, Bing, Yahoo, Foursquare, Trip Advisor, and more. A question we always get is, “Why do I want my business information added & updated …

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Web Centre Wins Award for Excellence in Customer Service for Web Design for Third Year in a Row

Lapeer, MI — May 15, 2019 — For the third consecutive year, Web Centre, a web design and digital marketing company based in Lapeer, Michigan has won an Award For Excellence in Customer Service for Web Design. The award was presented to Web Centre for their high customer service ratings from customers. The award was …

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How Can Email Marketing (& Email Blasts) Help My Business?

Email Marketing is designing and sending a marketing email to potential customers – or even current customers. It’s is very simply: marketing to customers via email. Email Marketing is also commonly referred to as sending an “email blast”. While businesses mainly had a lot of success with email marketing years ago, it still can be …

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What’s the Difference between Google Advertising & Facebook Advertising?

A lot of people ask me what the difference is between Advertising on Google and Facebook. The biggest difference between the two advertising platforms is: Google is focused on getting you customers that are searching for your products and services right now. Facebook is focused on getting you customers that generally have an interest in …

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Web Centre Donates $5,000 to Local Community Organizations in Lapeer

Lapeer, MI — July 19, 2018 — Web Centre, a website design and marketing company based in Lapeer, Michigan donated $5,000 to two local area non-profit organizations in the city of Lapeer. The donations, which were made at the Lapeer Area Chamber of Commerce “Wake Up Lapeer” event, were given to Lapeer Area Citizens Against …

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What is Search Engine Optimization and how can it help my business?

Search Engine Optimization (Commonly referred to simply as SEO) is a very broad term that centers around the idea of optimizing for performance in search engines. Essentially, it’s optimizing your website and your business to rank higher in search results on Google and Bing. The idea behind SEO is that you want to do the …

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