A great website can help your business gain new customers, provide you with leads, aid in existing customer growth, and be a great representative of your company brand. If this is something that interests you then you might be interested in checking out something like this website audit & SEO web site audit report to give you a better idea of what you can do to not have a poor business website. A poor business website will hurt your ability to gain new customers online and can weaken your brand image. This is why it might be a good idea to take a look at using something like these cheap VPS servers to stop you from making mistakes on your business website. As a business, you should make sure that your business website isn’t making any of the common mistakes in website design. To help your business grow, gain new customers, and aid in designing great websites, here are the Top 5 Website Design Mistakes Your Business is Making.
5. Your Website isn’t Mobile Friendly
75% of all mobile users search for a LOCAL product or service on their phone. Make sure your website is ready for those visitors. Additionally, your phone number and email address should be “clickable”. This means that a user can click on your phone number or email address on your website and it either calls you or opens up an email message. It’s about convenience for mobile users. Nothing frustrates a user more than not being able to navigate your website on their mobile device.
4. Not Tracking Your Website Visitors
It’s free to track your website visitors. You need to do this because you can learn many things, like: where your website visitors are coming from, what pages interest them the most, how long they are on your website, and much more. It also helps you learn if your website is effective in converting these visitors into customers and if your site is attracting attention from potential customers.
Every website should at least have website visitor tracking via Google Analytics. Google Analytics is free tool from Google that allows you to install a tracking code on your website to track visitor information. Google Analytics has a dashboard where all of this information can be viewed. For an overview of what Google Analytics, visit https://www.google.com/analytics/standard/.
It’s likely that your website designer has installed website tracking on your website. Make sure to ask your website design company if they have, if you can get access to the data, or if they can share a report with you about the visitors on your business website. If you don’t have a website designer, I would suggest taking a look at this Atlanta web design company as they create an affordable, mobile friendly, WordPress based website for an affordable price.
3. No “Call to Action”
A “Call to Action” is something on the homepage of your website (and on any other page of your website) that prompts a user to perform an action. This “Call to Action” can be a contact form, a button that links to another page on your website, or a button that links to a phone call directed to your business.
For example, if you’re an attorney, you could have a call to action that says, “Let’s talk about your estate plan! Click here to email me.” That “Call to Action” is a link that leads a person to an email addressed to the lawyer. If you sell websites, you could have a call to action that says, “What does a website cost? Click here to see our prices.” That “Call to Action” is a link that directs a user to a pricing page on the website.
These are just two examples of a call to action. It should stand out on the page. Studies show that a call to action is usually the first thing clicked on other than the main menu on a website – and it engages users. So, are you directing users through your website with a “Call to Action”?
2. “The Four Second Test”
A user should figure out what your website is about in four seconds or less. Simplicity is key – say who you are and what you do. Users will go elsewhere if your website is confusing or doesn’t give them clear information. It’s surprising how many websites fail “The Four Second Test”. Look at a few websites and then look back at yours and see if your website is clear in what you do and who you are.
Website speed is also a factor in the four second test. The speed of your website is very important to the user experience. If it takes longer that 2 to 3 seconds to load your business website then users will likely navigate away from your website. Most users say the same thing – they get frustrated with a slow-loading website. That’s why it’s important to have a great hosting company that allows your website to run fast as well as perform load testing on your website to view the peak traffic the business website can handle before it starts slowing down and possibly loses connection.
If you website speed is slow, and your website doesn’t pass “The Four Second Test” then you’re likely losing out on a lot of business with your website.
– and finally, the number one website design mistake your business is making. It’s a basic one, but the best one; whether you have a great looking website or a really simple website.
1. Out-of-Date Content/No Updating
Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not an active, growing business, you’re not in business any longer, or simply aren’t trying to gain new customers via your website. What’s even more important is that Google ranks websites based on both content, activity and visits to your site. If Google sees that pages on your site haven’t been updated or changed in a long time in can have a negative effect on your ranking in searches when people look for your business.
Remember to always update information and have information that benefits customers. It’s also important that once you have updated information and good information to always monitor it and keep the content fresh on your business website.
These Top 5 Website Design Mistakes that businesses are making play a crucial role in affecting their online sales, marketing, and branding. Following these guidelines and not making these mistakes will help your business gain new customers, provide you with leads, aid in existing customer growth, and be a great representative of your company brand. That is why, as a business, you should make sure that your business website isn’t making any of the common mistakes in website design. To help your business grow, gain new customers, and aid in designing great websites.