With 75+ years of combined experience in the HVAC industry, Warren Systems is the go-to heating and cooling company in the Lapeer Area. Warren Systems specializes in furnaces, air conditioning units, geothermal, ductless mini-splits, and design build. Given the amount of services they offer combined with the level of experience that they have, they needed a total update to their online presence. That’s where Web Centre comes in.
Warren Systems reached out to Web Centre in order to totally modernize their company website and to increase their ranking on Google for their products and services. So, we first started with their website. It went through a complete update and redesign – going from a non-mobile-friendly site with a few pages to a full-blown modern website. This site works great on all devices and has pages for every service, coupons, and several ways for Warren Systems to capture leads from potential customers.
We also took it a step further. In order to compete in their heavily competitive industry, we ran Google Advertising campaigns that focused on their products and services in their target market. This meant that anyone searching for their services would be prompted with an ad for Warren Systems – first – above all of their competitors. This serves as an amazing way for a business to get leads and phone calls from these ads from potential customers.
Then, in order for Warren Systems to get even more leads we implemented a Live Chat service that their business could use in-house. This way anyone visiting their website could chat with Warren Systems and Warren Systems could collect potential customer leads in real time.
Finally, we implemented SEO strategies that have made their website more secure, have gained them a ton of positive online reviews from customers, and over time will help them continue to rank higher and higher in their industry amongst their competition.